Avon India’s “I Am Shakti” campaign inspires women to embrace their inner strength

Avon India has launched its empowering “I Am Shakti” campaign, paying tribute to women who embody the strength of goddesses Durga and Lakshmi. As the festive season transitions from Durga Puja to Diwali, the campaign highlights the resilience, leadership, and entrepreneurial spirit of Avon representatives who are transforming lives and communities across India.

Snigdha Suman, GM Marketing at Avon India, stated, “This campaign is a celebration of women who harness their inner strength to inspire change. Avon representatives are more than entrepreneurs—they are the storytellers of empowerment and courage.”

The “I Am Shakti” campaign has found a special resonance in Aizawl, where the local market is witnessing a growing number of women entrepreneurs embracing Avon’s business model. Avon has created new opportunities for women in Aizawl to achieve financial independence, with the campaign sparking interest in the community as more women step into leadership roles within the beauty industry. Avon, with over 135 years of empowering women globally, continues to provide a platform for women to embrace their “Shakti,” driving not just beauty but also meaningful change in society.