Britannia NutriChoice’s NutriPlus App promises cultural shift in health monitoring

Britannia NutriChoice’s latest endeavor, the NutriPlus app, developed in partnership with Aktivo Labs, is poised to make waves not just in the realm of technology, but also in cultural perceptions of health and wellness.

In a country where the prevalence of metabolic non-communicable diseases (NCDs) is on the rise, the NutriPlus app offers a ray of hope by providing users with accessible tools to monitor and improve their health. Richard Siow, Director of Ageing Research at King’s College London, UK, commented, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs.”

Amit Doshi, Chief Marketing Officer of Britannia Industries, sees the app as a catalyst for change, stating, “Our goal is to empower individuals across communities to prioritize their health and well-being.”Gourab Mukherjee, CEO & Co-Founder of Aktivo Labs, echoes this sentiment, emphasizing the app’s potential to bridge cultural barriers and promote a shared commitment to healthier lifestyles.