ICICI Prudential Life launches ‘ICICI Pru Wish,’ a trailblazing health insurance for women

ICICI Prudential Life Insurance has introduced “ICICI Pru Wish,” the life insurance industry’s first health product tailored exclusively for women. This groundbreaking policy provides up to 100% payout of the health cover amount upon the diagnosis of critical illnesses, including breast, cervical, and uterine cancers, as well as heart ailments.

A standout feature of ICICI Pru Wish is its premium guarantee, allowing policyholders to lock in their premium rates for 30 years. Additionally, customers can avail of a “premium holiday,” offering the flexibility to skip payments for 12 months during the policy term. The product also covers maternity-related complications and congenital illnesses in newborns.

Highlighting its relevance, Amit Palta, Chief Product and Distribution Officer, ICICI Prudential Life Insurance, stated, “ICICI Pru Wish empowers women by providing financial strength during challenging times. With features like lump sum payouts, multiple claims for specific conditions, and rehabilitation support, this product is designed to address their unique health needs.” In Aizawl, where women are key contributors to household incomes, this product could serve as a vital financial safety net. The city’s growing awareness of women’s health issues makes ICICI Pru Wish a timely addition to the market, addressing both medical and financial concerns.