Dolby Laboratories, a pioneer in immersive entertainment, has collaborated with Jin, a member of the iconic K-pop group BTS, for its latest “Love More in Dolby” campaign. The partnership promotes Jin’s new single “I’ll Be There,” now available globally in Dolby Atmos, enhancing the listening experience with extraordinary clarity and depth.
Jin expressed his excitement, stating, “When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience. It felt like you are right inside the music.” His forthcoming solo album, Happy, is set for release on November 15, also in Dolby Atmos.
The campaign features a commercial directed by GRAMMY-nominated Colin Tilley, illustrating how Dolby Atmos can elevate everyday moments into extraordinary experiences. According to Todd Pendleton, Senior Vice President and CMO of Dolby, this technology enables fans to connect more deeply with Jin’s music. In Aizawl, the buzz surrounding Jin’s new release and the Dolby Atmos experience is generating excitement among local music enthusiasts. As streaming services like Apple Music and TIDAL embrace Dolby Atmos, consumers in Aizawl are eager to experience this innovative technology, enhancing their engagement with global music trends.
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