JK Tyre& Industries Ltd., one of India’s leading tyre manufacturers and a pioneer in motorsport development, is set to turbocharge its brand presence in the North-East with the “JK Tyre powered Indian Racing Festival – a carnival of Total Control,” from April 12 to 22. The high-octane tour will cover Kohima, Aizawl, Shillong, Guwahati, and Gangtok—regions where the brand enjoys a strong consumer base and emotional connect.
The festival will showcase Formula 4 and Wolf cars, adrenaline-pumping stunts on superbikes, drifting displays in Lexus and BMWs, and races by young karting prodigies—all powered by JK Tyre’s ultra-high-performance Levitas Ultra range.
“With this tour, we’re deepening our connection with the North-East while reinforcing market leadership,” said SrinivasuAllaphan, Director-Sales & Marketing. The initiative also builds on JK Tyre’s longstanding ties with regional cultural events, solidifying its leadership in performance and innovation.
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