Johnson’s® baby launches its latest television campaign title ‘Irresistible Cheeks’

Johnson’s® baby, a pioneer in baby skincare launches its latest television campaign titled ‘Irresistible Cheeks’ under the broader campaign ‘Protection Pehle Din Se’. Featuring Bollywood’s popular father daughter duo Anil and Sonam Kapoor, the film highlights Johnson’s promise to protect from day 1 with its iconic moisturising cream designed with purposeful ingredients and tested by doctors. Conceptualised by DDB and produced by Flirting Vision, the new film captures a fun acting face-off between Anil Kapoor, playing the role of a doting grandfather, and a baby.

A film told from a baby’s perspective shows Anil pulling the baby’s soft cheeks. What follows is a fun banter between Anil and his reel grandson, as the baby resists and puts up an act every time his cheeks are pulled. Sonam Kapoor steps in revealing the secret to the baby’s soft and smooth skin—Johnson’s baby cream. Enriched with chamomile extracts and naturally derived glycerin, Johnson’s baby provides long lasting protection from dryness from day 1. 

Mr. Manoj Gadgil, Business Unit Head-Essential Health & Vice President Marketing, said, “Johnson’s® baby has partnered with parents to provide the best for babies. A newborn’s skin is 30% thinner compared to adults and loses moisture faster.” The TVC is set to air on television channels nationwide in 9 languages, as well as on digital platforms and multimedia channels.