KISNA taps Northeast growth potential with launch of its showroom in Assam’s Moranhat

KISNA Diamond and Gold Jewellery has launched its exclusive diamond collection at Usha Jewellers in Moranhat, near Dibrugarh, Assam. This expansion aligns with KISNA’s broader strategy to penetrate Tier 2 and Tier 3 cities as part of its national growth plan.

With a distribution network of over 1,500 premium partners and 80+ exclusive brand showrooms across 29 states, KISNA — backed by the vertically integrated Hari Krishna Group — is leveraging its mine-to-market transparency to capture a larger market share. The company’s entry into the Northeast comes at a time when rural and semi-urban jewellery consumption is on the rise, driven by increased disposable income and evolving fashion preferences.

As part of the launch, KISNA is offering up to 100% off on making charges until June 30, 2025, alongside customer-centric policies such as 90% buyback and 95% exchange value. This not only enhances affordability but also builds long-term consumer trust. Economically, the move is expected to stimulate local retail sentiment. Usha Jewellers’ proprietors, Pavan and Vishal Verma, termed the partnership a “timely boost” to meet changing consumer aspirations in the region.