Medanta – The Medicity, consistently ranked India’s Best Private Hospital by Newsweek, has launched an educational video promoting a three-minute self-breast examination, signaling emerging growth potential in India’s preventive healthcare market. Part of the “Jaanta Hai Medanta” campaign, the initiative underscores the rising demand for consumer-focused health awareness programs.
The video features Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta, demonstrating a simple three-step self-exam to be performed monthly, ideally 2–3 days after menstruation. The method involves examining the breast and armpit with light pressure in circular and up-and-down motions while checking for lumps, skin changes, or nipple deformities. “Regular self-exams not only save lives but also reduce long-term healthcare costs through early detection,” Dr. Kaur noted, emphasizing both health and economic benefits.
The initiative has positively impacted the local preventive healthcare market. Clinics report a surge in women seeking routine screenings, while pharmacies and wellness centers are introducing educational campaigns and early-detection packages. This reflects an increasing consumer focus on preventive healthcare and a growing market opportunity for healthcare providers in the region. With breast cancer being the most common cancer among Indian women, Medanta’s campaign illustrates how awareness-driven initiatives can simultaneously drive social impact and expand the preventive healthcare sector in India.
The video is available at:
Instagram: https://www.instagram.com/p/DOgDBewkdLu/
YouTube: https://youtu.be/Tnvm_DERUvg
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7372244832108531712
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