This festive season wasn’t just about lights and celebrations — it marked a powerful shift in India’s economic and social landscape. Bajaj Finance Ltd., India’s largest private non-bank lender, witnessed a 27% jump in consumer loan volumes and a 29% rise in value between September 22 and October 26, 2025, reflecting millions of families making confident spending decisions.
From young earners buying their first smartphone to middle-class households upgrading to larger televisions and energy-efficient air-conditioners, the festive market showcased rising aspirations across the country. Bajaj Finance disbursed 63 lakh consumer loans during the period and welcomed 23 lakh new customers. Significantly, 52% were first-time borrowers — many entering the formal credit system for the first time.
Sanjiv Bajaj, Chairman of Bajaj Finance, said government-driven GST reforms and personal tax changes have boosted affordability and lifted consumer sentiment. This shift not only enabled families to buy more but to buy better — with financing for 40-inch and above TVs rising to 71% from 67% last year, even as average loan ticket sizes dropped 6%.
With more than 239,000 distribution points across 4,200 locations, and a strong digital interface, the lender said it will continue supporting India’s journey toward broader financial inclusion and aspirational growth.
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