Seagram’s Royal Stag has launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – with a large-scale opening at Aquatica Ground in Kolkata on February 21, underscoring India’s growing prominence in the global experiential entertainment landscape.
Positioned around the brand’s ‘Living It Large’ philosophy, the four-city tour blends Bollywood melodies and hip-hop beats with immersive art, curated food experiences and interactive gaming zones. The Kolkata edition attracted thousands of fans, reflecting rising consumer demand for integrated live entertainment formats that merge music, digital culture and youth engagement.
The evening began with a live gaming face-off led by Payal Dhare, followed by DJ Sahil Gulati’s set. Rapper Dino James energized the audience, while rock band Fossils delivered a strong home-ground performance. Headliner Armaan Malik concluded the event with a soulful finale of his chart-topping hits. Artists emphasized cross-genre collaboration and cultural convergence as defining elements of the platform.
Following Kolkata, Royal Stag BoomBox will travel to Vizag (March 7), Mumbai (March 21) and Mohali (March 28), reinforcing its multi-city expansion strategy and highlighting India’s evolving live entertainment ecosystem within the broader global events industry.
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