Tata AIA expands financial inclusion efforts in Mizoram on 38th Statehood Day

As Mizoram celebrates 38 years of statehood, Tata AIA Life Insurance has reinforced its commitment to financial inclusion in the state. Despite a high literacy rate of 92% and a strong economic growth rate of 10.14% in FY 2022-23, insurance penetration remains low, with only 64,142 policies sold in FY23, generating an annualized premium of ₹269.15 crore.

As Mizoram’s designated Lead Insurer, Tata AIA has been driving financial awareness through on-ground initiatives and digital outreach, reaching over 8 lakh people. To mark Statehood Day, Tata AIA supported key events, including the Youth Festival at Govt. T. Romana College and a Health Camp in Sialsuk. The Bimarath van covered 750 km across Aizawl, Champhai, Serchhip, and Lunglei, engaging over 10,000 people. A social media campaign featuring Mizo influencer Adeline Pachuau has reached 20 lakh users.

In Aizawl, financial security remains a priority for traders and small business owners who often rely on informal savings. Tata AIA’s initiatives aim to bridge this gap by promoting structured financial planning with insurance solutions, ensuring economic resilience. Mizoram’s Secretary, Shri Lalramsanga Sailo, stated, “On Mizoram Statehood Day, let us celebrate progress, unity, and security. Just as the state has flourished with resilience, life insurance ensures financial stability and protection for every family.” Through sustained efforts like Masik Bima Diwas and strategic awareness campaigns, Tata AIA is working towards making insurance more accessible across Mizoram.