Toyota Kirloskar Motor (TKM) has continued its strategic investment in the Northeast with its third consecutive year as the title sponsor of the Hornbill Music Festival 2024. This cultural collaboration, running from December 2 to December 10 at the Naga Heritage Village in Kohima, highlights TKM’s long-term commitment to the region. Featuring performances from various cultural acts, including a special opening by Japan’s Drum Tao ensemble, the sponsorship not only boosts cultural visibility but also reinforces TKM’s market position in the Northeast.
As part of its broader economic strategy, TKM has set up a car pavilion showcasing a range of models such as the Innova Crysta, Fortuner, and the hybrid Innova Hycross, reflecting its strong market presence. With 39 touchpoints across the region, TKM is positioning itself as a key player in the Northeast’s automotive sector, expanding both its sales and customer experience network.
In Aizawl, TKM’s initiatives are aligned with the growing demand for premium vehicles in Mizoram’s urban landscape. The company’s focus on localized marketing efforts and skills development, through programs like the Toyota Technical Education Program (T-TEP), positions TKM to capitalize on the increasing economic activity in Aizawl, driving both product sales and local workforce development.
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