Toyota Kirloskar Motor (TKM) successfully concluded the ‘Great 4X4 Expedition’ in the North-east region, showcasing the excitement of 4X4 driving and fostering a strong connection with the exclusive 4X4 community. The three-day event took place from 8-10th March 2024, encompassing scenic locations in PRP Valley (Guwahati) and Meghalaya. Toyota launched its flagship event in May 2023, focusing on engaging with 4×4 enthusiasts in India through various expeditions across the country. The event showcases the unique capabilities of Toyota’s SUVs, aiming to create unforgettable experiences for 4×4 enthusiasts.
Toyota, renowned for its 4X4 SUVs, has embarked on a North-east expedition to PRP Valley, a popular tourism and adventure sports hub. The event, which began at Vivanta Guwahati, showcased Toyota’s impressive fleet of SUVs, including the iconic Hilux, LC300, Fortuner, and Hyryder AWD. Over 80 participants, including family and friends, joined the ‘Great 4X4 Expedition by Toyota’, showcasing the brand’s exceptional capabilities and cutting-edge technology.
The event aimed to showcase Toyota’s unique product strengths and features. On the successful completion of the North-east ‘Great 4X4 Expedition’, Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of Toyota Kirloskar Motor, said, “The positive response from participants fuels our enthusiasm, and we eagerly anticipate continuing these endeavours in the future, delivering meaningful adventures with our exemplary 4X4 SUVs.
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