Sridhar Vembu on his vision for Arattai
In a post on X, early on September 30, Vembu wrote, “On Arattai, we have initiated discussions with Sharad Sharma of iSpirt, the group that did the technical work to make UPI happen, to standardize and publish the messaging protocols.”
Giving the reason, Vembu added, “I am a huge fan of UPI and hugely respect the work the team did. Sharad is a good friend and he will guide us in this objective.”
‘Make in India, Make for the World’: Sridhar Vembu on Zoho
Later in the day, he addressed “false information” about Zoho, and clarified that the company is based in Chennai, India, and all its products are developed in the country.
Arattai’s gains attention for massive growth over short span
The Arattai app’s daily sign-ups have soared from 3,000 to 3,50,000 within only three days, a staggering 100-fold increase. Vembu shared that to meet demand, Zoho’s teams are working around the clock to scale infrastructure and resolve technical issues triggered by the sudden spike.
An Indian-built messaging app launched in 2021, Arattai recently climbed to the top of the country’s app charts, inviting comparisons with WhatsApp. Yet, only the test of time can answer if it can beat how deeply woven WhatsApp is into everyday life in India.
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